Meet Gunnar
Gunnar Deatherage is a fashion designer, content creator, and former Project Runway contestant celebrated for his theatrical, historically inspired work and his engaging, educational approach to fashion.
His custom designs have been worn by global icons including Lady Gaga, Shakira, Chappell Roan, Lainey Wilson, and Sierra Ferrell, and have appeared on major stages such as The Grammys, Saturday Night Live, The Tonight Show, and international events like Orange Festival. Known for his eye-catching silhouettes and storytelling through fashion, Gunnar’s work blends couture technique with cultural relevance, captivating audiences both online and off.
As the founder of Gunnar Deatherage Patterns, he’s built one of the most inclusive and accessible digital pattern brands on the market—offering styles that fuse historical influence with everyday wearability. With one of the most expansive size ranges available in independent sewing, each design is created with the goal of making fashion accessible to every body. Gunnar is a self-taught designer, and his passion for sharing knowledge shines through in his detailed tutorials, community-building, and approachable teaching style.
With over 6 million followers across platforms, Gunnar creates fashion-focused content that ranges from DIY transformations to high-end design challenges, drawing in viewers through storytelling, process, and a bit of theatrical flair. He’s partnered with major brands including Netflix, Google, AppleTV, Microsoft, Hulu, Cricut, OPI, and Fiverr, bringing his signature mix of creativity and craftsmanship to campaigns that bridge the worlds of entertainment, fashion, and education.
Whether he’s building a historically accurate corset out of unconventional materials or designing a look fit for the red carpet, Gunnar continues to inspire a global audience to create fearlessly, learn passionately, and embrace the joy of making.
